Hotel Photography Trends: What's New and What's Next in Hospitality Photography

As the hotel industry evolves, so do trends in hotel photography. With the rise of social media and the growing importance of visual storytelling, hotel and resorts are placing more emphasis on quality photography to attract and engage potential guests. Here are some of the latest hotel photography trends to watch:

    Authenticity and storytelling: One of the biggest trends in hotel photography is the emphasis on authentic, narrative-based visuals. Instead of staged, static photos, hotels are now looking for more dynamic, story-based images that capture the essence of their brand and offer insight into the guest experience. This can include shots of guests interacting with hotel amenities or candid shots of employees doing their daily work.

    Lifestyle photography: Another trend in hotel photography is the use of lifestyle images to convey the unique atmosphere and mood of the hotel. This could be shots of guests lounging by the pool, enjoying a meal in the hotel restaurant, or exploring the local area. Lifestyle photography can help hotels create a more aspirational, emotional connection with potential guests and set themselves apart from the competition.

    Aerial and drone photography: aerial and drone photography is becoming increasingly popular in hotel photography as it offers a unique perspective of the hotel and its surroundings. Aerial shots can highlight the hotel's location and proximity to local attractions, while drone shots can provide a bird's eye view of the hotel and show its size and layout.

    With the growing importance of sustainability and environmental responsibility, many hotels are looking for ways to showcase their green initiatives and environmental friendliness through photography. This can include images of the hotel's eco-friendly amenities, such as solar panels or green roofs, or photos of local conservation efforts and community involvement.

Some of the hottest trends in hospitality photography today include:

1. Minimalist compositions: less is often more when it comes to photographing hotel rooms and other spaces. Simple, clean compositions can be very effective in conveying the stylishness and sophistication of your property.

2. Short videos, not just for social media.

If you're like most hotel and resort photographers, you're always looking for new ways to differentiate yourself from the competition and attract more clients. And one way to do that is by creating short videos of your hotel or resort that can be used on social media platforms like YouTube and Instagram.

3. Bold color schemes: bright, vibrant colors are in vogue.

 If your property has any colorful elements (such as bold artwork or brightly painted walls), show them off in your photo.

4. Local landmarks: Many travelers want to see photos of local landmarks and attractions when considering a vacation destination. If your hotel or resort is located near some famous landmarks, be sure to include them in your photo gallery.

5. Aerial photos: this is a great way to show the layout and location of your facility. If you're not comfortable using a drone yourself, consider hiring a professional photographer who specializes in this type of shot.

6. People having fun: Last but not least, don't forget to take a few shots of people having fun in your facility! Guests should be able to see themselves relaxing by the pool

Since hotel photography is constantly evolving, it's important for hotels and photographers to keep up with the latest trends and techniques. By embracing these trends and experimenting with new approaches, hotels can create compelling and eye-catching visuals that help them stand out in a crowded marketplace.

Hotel photography is an important tool for creating beautiful visuals to promote your hotel and resort. By following the right trends, you can create stunning photos that capture the unique experience of your destination. When it comes to creating content that engages potential guests and encourages more bookings, there are endless possibilities - from using aerial perspectives to capturing moments of joy in a resort setting. By keeping up with the latest trends in hospitality photography, you'll be able to create compelling images for your establishment that won't be easily forgotten.

Why is it worth investing in a professional portrait?

You can only make a first impression once, not only in a face-to-face meeting, but also in the online world.

How you present yourself builds your personal brand, and not just when you post a resume, prepare a profile on linked-in, or present yourself as a business on the web, or reach out to voters on a billboard.

In today's online age full of influencers, more and more people are realizing this fact. Nowadays, many times we only see ourselves online, and it's photos that help us gain trust.

High quality, clean and professional photography not only represents you but also your company.

A portrait is like your logo, and that's why you should take the care and time you put into finding the right photographer.

A portrait photographer should not only be proficient in technique, lighting, but also a skilled psychologist who can put you at ease and coach you to the desired expression.

Yes you can take a selfie or ask a friend to take your picture. But it's always how much work and time you put in that will pay off.

Photography isn't about making a sale, it's about presenting you and selling you.

That's why it's not just about the photo, it's about expression, body position, lighting, background and clothing.

Ten minutes is not enough

Ten minutes is not enough to build trust and remove the fear of taking a photo and getting a quality output. It is recommended to complete a shoot of 2-3 hours. This is where you get used to the camera and the lights. It's time to change clothes, lighting style and background to get the best quality result. A large part of it is the coaching itself. Summarising and selecting the best bits is integral, so that when the photos are delivered you know exactly what you're getting and you get the highest quality.

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Jaroslav Beck - Musical composer

How you want to present yourself

The first question should be how you want to present yourself. That's why we go over several expressions, clothing and backgrounds and lighting styles with our clients. And everything has an impact.

As a basic expression you should have what is called an approachable business expression where you can have a slight smile. Then you don't have to be afraid to put that photo in a magazine or on a billboard. In addition, it is recommended to have this expression in both business and leisure wear. And then comes the variation of smiles from more open to conservative.

Imagine several thousand people a day judging you by your profile picture. Do you really want to present yourself with a vacation photo in a swimsuit?

What styles of photos are appropriate for you?

Headshot - portrait only, here the emphasis is on expression. Clothes, attitude and background do not play a big role.

Martin Jaroš - Marketing Specialist

Portrait - a wider photograph that also shows part of the body, up to about the waist. Here you can also influence the impression by using your posture and clothing.

Jirka Král - Influencer

Stylized Portrait - If you are in a certain area of business, it is possible to reflect that in your photography. Usually this style of photo is not suitable as a profile photo, but it is suitable for social media and magazines where you want to show a different, more approachable side of yourself.

Dominika Býmová - Actor

Environmental portrait - Or a portrait in the environment. The only time you are photographed in your "natural environment" This means that if you are a business owner, you are photographed in offices, production areas, or outdoors. The use is mainly for the web, social media and magazines.

Lukáš Poláček - tattoo artist

Let yourself be guided, but say what you expect.

To get the best result, it's a good idea to let the photographer know in advance where you'll be placing the photos and what the overall impression should be. The photographer should recommend a style and everything else based on this information.

We place great emphasis on coaching the person being photographed. No one is born a model, but with the right guidance you can become one.

And with a gentle approach you will stop being afraid of the shoot. And from now on, you will always be a star in front of the camera.

So investing in portrait photography should be one of the things you should not take lightly. A good quality portrait makes you look more impressive and professional in the eyes of recruiters and future employers, and brings confidence in your abilities. A portrait is an investment that will bring you much more money later than the initial deposit.

Look at your becoming portrait and critically tell yourself, if you were on the other side would you be confident?

If you are interested in a consultation or new photographs please don't hesitate to get in touch.