The Importance of Lifestyle Photography for Hotels: A Guide for Success

In the competitive world of hospitality, the visual representation of a hotel can make all the difference. While lifestyle photography is gaining popularity as a way to showcase hotels and their surrounding destinations, it's crucial to first establish a strong foundation with high-quality interior, exterior, and food photography. Only after these essential elements are in place should hotels turn their attention to lifestyle shots that capture the essence of their brand and appeal to their target audience.

Understanding Your Target Audience

Before diving into lifestyle photography, hotels must take the time to thoroughly understand their target demographic. Who are you trying to attract? What emotions and experiences do you want to convey? What do i need to sell? Answering these questions will guide the selection of locations, models, and overall styling for the shoot.

If you want to be inspired by my lifestyle photographs for hotels head on here:

Choosing the Right Models

The choice of models can significantly impact the effectiveness of lifestyle photography. Many hotels attempt to use their staff as models in promotional photos, but this approach often falls short. Employees may lack the necessary training and experience in front of the camera, which can result in unflattering images that do not resonate with potential guests. Instead, consider hiring professional models who can embody the lifestyle and vibe that the hotel wishes to project. When selecting models, it's important to consider not only their appearance but also their age and other relevant criteria that align with your target audience. Additionally, don't forget to obtain model releases, which are essential for legal purposes and ensure that you have the right to use the images in your marketing materials.

Styling and Makeup

Just as important as the models themselves is the styling and makeup. The clothing and overall look should align with the target audience's preferences and lifestyle. For instance, a luxury hotel may require elegant attire that reflects sophistication, while a boutique hotel might benefit from a more relaxed and trendy style. It's beneficial for stylists to review any available brand guidelines to ensure consistency with the hotel's image. Additionally, selecting a stylist based on their experience with similar projects can greatly enhance the success of the shoot. Collaborating with a professional stylist can ensure that the wardrobe enhances the overall vision of the shoot.

What is the difference between shooting lifestyle photography in a resort in the Caribbean and in the centre of a city? Check out the two different projects here you can compare shooting lifestyle photos in the city centre for the JW Marriott Absheron Baku and for the Terra Chula Resort on the island in the Caribbean.

Selecting the Right Photographer

When it comes to choosing a photographer, it's essential to find someone whose style aligns with your vision. Review their portfolio carefully; it should reflect the aesthetics and mood you want to convey. Remember, if you appreciate a photographer's work, you must trust that they will capture your hotel in a similar light.

The Scout Day

A crucial step in the process is the scout day with your photographer. This preliminary meeting allows you to showcase the selected locations and discuss the timeline for the shoot. It’s an opportunity to communicate your vision and expectations clearly, ensuring that everyone is on the same page.

Timing is Everything

If your photoshoot takes place within the hotel, it's important to consider the timing carefully. Schedule shoots during times that minimize disruption to guests, or even consider temporarily closing certain areas to ensure a smooth experience. The goal is to create stunning images without disturbing the ambiance and comfort of your guests.

In summary, while lifestyle photography is an invaluable tool for promoting hotels, it should not overshadow the necessity of high-quality architectural photography. By understanding your target audience, choosing the right models, and collaborating closely with your photographer, you can create compelling visual content that resonates with potential guests. With thoughtful planning and execution, lifestyle photography can elevate your hotel’s marketing and help attract the clientele you desire.

The Art of Hotel Photography: Capturing Unique Experiences

Why Hotel Photography?

When it comes to marketing a hotel, compelling visuals play a crucial role in attracting potential guests. As a hotel photography expert, I specialize in creating stunning images that highlight the unique selling points (USPs) of a property. In this article, we will explore what hotel photographers do and why their expertise is essential for marketing managers in the hospitality industry.

What Does a Hotel Photographer Do?

You might wonder, "What exactly does a hotel photographer do, and can anyone do it?" While it may seem that any photographer could take photos of a hotel, the truth is that hotel photography requires a specialized skill set and a keen eye for detail.

Understanding Unique Selling Points

A hotel photographer’s primary focus is to capture the USPs of a property. Unlike real estate photography, which typically emphasizes the layout and functionality of spaces, hotel photography aims to evoke emotions and entice potential guests. The goal is to create an immersive experience that makes viewers feel as though they are already part of the hotel’s ambiance.

Less is More

The adage "less is more" holds particularly true in hotel photography. Future guests are interested in specific details that convey luxury and comfort—such as the inviting look of a plush bed, the elegance of a bathroom, or a breathtaking view from a window. By focusing on these elements, a hotel photographer can create a visual narrative that resonates deeply with viewers.

The Role of Design and Staging

Design and staging are also vital components of hotel photography. Each shot should be carefully composed to highlight the property’s unique character. This includes not only interior and exterior shots but also capturing the essence of the hotel’s dining experiences through food and drink photography.

Lifestyle and Destination Photography

In addition to traditional hotel photography, lifestyle and destination photos can enhance a hotel’s marketing package. These images help promote the overall experience of staying at the hotel, showing potential guests what they can expect from their vacation or business trip.

The Use of Drones and Models

Incorporating drone photography can provide a unique perspective, showcasing the hotel’s surroundings and the beauty of the destination. Meanwhile, the decision to include models in lifestyle shots can help create a sense of warmth and relatability, making the property feel more inviting.

The Importance of Video

As online engagement continues to rise, video content has become increasingly important in hotel marketing. A well-produced video can capture the atmosphere of a hotel more dynamically than still images alone. It can feature the hotel’s amenities, guest experiences, and even the surrounding area, providing a comprehensive view of what guests can expect.

Why Hire a Hotel Photography Expert?

Investing in a professional hotel photographer can significantly impact your marketing strategy. Their specialized skills ensure that the essence of your property is captured in a way that resonates with your target audience. With high-quality images and videos, you can create a compelling narrative that not only attracts guests but also encourages them to book a stay.

In conclusion, hotel photography is much more than just taking pictures; it’s about telling a story that showcases the unique experiences your hotel has to offer. For marketing managers in the hospitality industry, partnering with a skilled hotel photographer can elevate your brand and attract more guests to your property.

If you don't know what to do, don't hesitate to contact me and I will be happy to help you with your project consultation.

Trends in the Hotel Industry and Photography for 2024

As March arrives, we have decided to bring you closer to the key photography trends that are crucial in hotel photography for the year. We will introduce you to the emerging trends in the hospitality industry that are important to capture in hotel presentations.

Sustainability

Sustainability has become an integral part of modern life. People are increasingly focusing on minimizing their ecological footprint and seeking ways to contribute to environmental protection. This trend is evident in all areas, from fashion to dining. People prefer recycled and eco-friendly products, minimize waste, and support companies actively involved in sustainable development.

How to showcase this trend in photography:

• Towel Conservation Signs: Place a sign in the bathroom in a visible location, informing guests that if they throw a towel on the floor, it will be automatically picked up and laundered during cleaning. You can also include a message encouraging guests to be mindful of the environment and think twice about whether the towel really needs to be washed.

• Large Shampoo Bottles: In today's world, hotel management is trying to reduce plastic waste by replacing small shampoo bottles with larger ones. Not only does this approach make the shampoo last longer, but it also helps the environment. More than 50% of plastic waste ends up in the ocean. When presenting your bathroom in photographs, showcase this shift to larger containers, both as part of the overall bathroom image and in detail.

The Key to your own room is this cute little bracelet you get when arriving at the St. Regis Red Sea Resort in Saudi Arabia

Wellbeing

In this year and the following, well-being takes precedence. People strive to find a balance between work and personal life, dedicating more time to their physical and mental health. Trends such as mindfulness, meditation, and self-care are becoming increasingly popular. Healthy eating, exercise, and relaxation are essential for overall well-being.

How to capture this trend in photography:

• Relaxing Environment: Focus on capturing the environment that provides guests with a relaxing experience. It could be a comfortable bed with soft linens or a tastefully designed wellness area. If your hotel has wellness facilities such as a pool, sauna, or massage room, include these elements in your photographs to convey that guests can find relaxation and well-being here. We recommend taking photos both with and without models. Don't hesitate to capture details that convey comfort and relaxation.

• Sharing Experiences: If possible, ask your guests to share their experiences at the hotel or wellness facility. Photographs of guests who are smiling and enjoying their stay are a great way to capture a positive atmosphere.

Image shot for Hotel Am Steinplatz, An Autograph Collection Hotel in Berlin

Eco-friendliness

Ecological sustainability is a pivotal element of many trends in 2023/24. People are striving to find eco-friendly alternatives in all areas of their lives. The fashion industry is witnessing a growing popularity of ethically produced and recycled materials such as organic cotton and recycled polyester. Companies are also focusing on minimizing waste and using renewable energy sources.

How to present this trend in photography:

• Recycled Materials: Photograph furniture, decorations, or architectural elements made from recycled materials to support the image of your hotel's eco-friendliness.

• Labels and Certifications: If your hotel has certifications or awards for its ecological efforts, showcase them in your photographs to emphasize your commitment to sustainability.

• Green Activities: Capture photos of guests participating in eco-friendly activities, such as beach cleanups or tree planting, which promote the image of a sustainable and responsible hotel.

• Hotel Garden and Self-sufficiency: Many hotels are trying to establish their gardens where they grow at least herbs for hotel use. If possible, showcase your garden in photos, depicting how you take care of it and what dishes you prepare from these ingredients. Capture areas near the hotel where employees grow herbs or compost kitchen leftovers.

Olive tree garden at the JW Marriott Venice Resort & Spa

Head to Tail

The head-to-tail trend introduces a new approach to food. People focus on utilizing the entire food product and minimizing waste. This means using all parts of meat, including organs, bones, and skin, as well as using fruit and vegetable peels to prepare tasty and creative dishes. The head-to-tail trend promotes sustainability and opens the door to new culinary experiences.

How to experiment with this trend:

• Menu Experimentation: Try preparing a special menu in your restaurant according to this trend. This will introduce your guests to new culinary experiences.

• Taste Waste: Present the process of cooking, working with ingredients, or the final dishes to show your commitment to this waste-minimizing approach.

Zero Waste

Zero Waste, or a waste-free lifestyle, is a significant trend in 2023. People are striving to minimize the waste they produce and are looking for ways to recycle, compost, and reuse. They shop with their containers, use fabric bags instead of plastic ones, and prefer products with minimal packaging. The Zero Waste movement encourages responsible and environmentally friendly use of natural resources.

How to present Zero Waste in the kitchen through photography:

• Photograph Chefs Using Reusable Items: Capture chefs using cotton bags for bread, glass containers for food storage, or cleaning sponges made from recycled materials. This can provide practical tips for a Zero Waste lifestyle, even in the gastronomy industry.

Minimalism

An increasing number of people are opting for a minimalist lifestyle, getting rid of excess items and commitments. This trend reflects in household organization, fashion choices, and activity selection. People are looking for ways to enjoy life with fewer material possessions while spending more on experiences.

How to capture the minimalist lifestyle in photography:

• Authenticity: Take photos that capture real moments and emotions. Pictures of guests having fun, relaxing, or enjoying a unique experience will appear more authentic than heavily edited and staged images.

• Simplicity: In your room presentation photos, focus on the simplicity and functionality of the space. Highlight the most essential features and elements that will ensure a comfortable stay for your guests.

Local and Sustainable Food

In the wake of the COVID-19 pandemic, there has been a noticeable shift towards consuming locally sourced and sustainable food. People are more concerned about the origins of their food and its impact on the environment. They prefer locally grown produce and products from farms and suppliers with transparent and ethical practices.

How to showcase local and sustainable food in photography:

• Food Sources: Photograph the local farms, producers, or suppliers from whom you source your ingredients. This gives your guests insight into the origins of their meals.

• Dish Presentation: Showcase the dishes on your menu that use local and sustainable ingredients. Make the ingredients' sources a part of the story by including them in your captions or image descriptions.

Image shot for Hotel Am Steinplatz, An Autograph Collection Hotel in Berlin

Summary

In the year 2023, several prominent trends are shaping the hotel industry and influencing guest preferences. As a hotelier, it's essential to adapt and reflect these trends in your photography to attract and engage potential guests. By focusing on sustainability, well-being, eco-friendliness, head-to-tail dining, zero waste, minimalism, local and sustainable food, and booking flexibility, you can create a compelling visual story for your hotel that resonates with contemporary travelers. These trends offer new opportunities to differentiate your hotel and appeal to a broader audience while also contributing to a more sustainable and responsible travel industry. Stay updated with the latest trends and continuously evolve your visual storytelling to remain relevant and competitive in the ever-changing hospitality landscape.

How to Properly Prepare a Hotel Bed for Photography

The Julius

When it comes to showcasing hotel rooms on websites, social media, or printed materials, a well-prepared bed in photographs can play a crucial role. A tastefully and professionally arranged bed, especially one that is clean and adorned with plump pillows, can captivate potential guests and arouse the desire to visit your hotel and lay in such a bed. Here are several important tips on how to properly prepare a bed for photography and achieve perfect shots.

1. Plump Pillows and Comforters One of the key elements for achieving a plush and cozy bed appearance is using plump pillows and comforters. Ensure that the pillows are full and the comforters are nicely fluffed. This approach will make the bed look even, soft, and comfortable. Try to avoid wrinkled or creased pillows, which might appear unattractive in photographs. If you notice that the pillows have flattened, you have a few options. You can either get new pillows specifically for photography that are transferred from room to room, or you can stuff them with towels or additional pillows.

You can find a visual demonstration of how we prepare a bed for photography in the reels on my Instagram.

Saxonia Hotel

1. Properly Sized Comforter Another important aspect is using a properly sized comforter. When arranging the bed for photography, make sure that the comforter extends sufficiently over the mattress. This trick visually elongates the bed and creates an elegant impression. Opt for bedding in neutral colors, ideally white or white with a subtle pattern, and avoid bold patterns that could distract attention. The biggest mistake is using a comforter that is smaller than the bed itself.

2. Decorative Pillows and Throws To add an aesthetic element in photographs, use decorative pillows and throws. These details can enhance the bed's appeal and lend it an air of elegance. Combine various pillow sizes and throws while adhering to the room's harmonious color scheme. Using simple and tasteful decorations adds coziness to the bed and helps create perfectly alluring compositions. Don't go overboard with pillows. Typically, 2 large white ones and 1-6 small decorative ones are used.

3. Adding a Blanket To achieve a warmer and cozier look, you can place an additional blanket at the foot of the bed. Simply drape it elegantly over the bed or leave it partially rolled, creating an informal and inviting impression. This simple addition can entice guests to envision comfortable relaxation in the hotel room. However, consider whether the blanket is part of the room's design or not, and if it aligns with brand guidelines. Utilizing a lifestyle approach to room photography can be a way to stand out from the competition.

For more insights into hotel photography, you can read our article titled "How to Photograph a Hotel," where we delve deeper into this topic.

1. Don't Forget the Ironing In addition to all of the above, it's necessary to meticulously iron everything. Unfortunately, merely making the bed and checking all the aspects we've mentioned isn't enough. Everything needs to be manually ironed. Handheld steam irons, or steamers, are ideal tools for this purpose. More expensive models offer the option to iron a variety of fabrics. It's important to stretch the fabric and then iron it. Always iron an already prepared bed.

Royal Suite, Palm Royale Resort

Properly preparing a bed for photography can influence the overall impression of a hotel room and attract new customers. Use plump pillows, appropriately sized comforters, decorative pillows and throws, and add an extra blanket at the foot of the bed for a flawless appearance. By meticulously attending to details and tastefully furnishing the room, you can create photographs that captivate and inspire potential guests to book with you.

What is Hotel Photography

Over my photography career, I was very lucky to have found what drives me, I love solving problems, I love travelling and I love challenges. Hotel photography is the perfect combination for me.

(for example this image shot in Four Seasons Prague was just a simple extension to showcase its majestic celings with a chandelier and dynamic range)

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You need to master architecture and interior photography but think commercially, and critically and put yourself in the shoes of guests and marketing directors. Each hotel is different. I would like to take the opportunity to educate my fellow colleagues and clients alike with my process of solving problems, and there are quite a few. If you are interested read on...

I recently had an assignment in Carlsbad where quite a few challenges arose that we had to tackle on site. Typically I ask my clients to work out a shotlist so that we are all familiar with the scope of the project and can estimate the lenght of the production and the challenges we have to overcome. Also it provides us with a checklist to check when we are done with an image and can move on to the next.

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Rooms

When it comes to the rooms, in this example the most glaring issue to solve was dynamic range (simply put our eyes do not see the rooms as cameras do) We as hotel photographers need to communicate the ambience and layout of the room accurately and highlight its features and avoid distractions.

Let’s take this room as an example of multiple problems we needed to solve.

• The lack of natural light (in camera)

• Color casts (green on the bedsheet)

• White balance - multiple light sources in the scene

• Composition

• Dynamic range

The lack of natural light

Although looking dark in the camera the room had enough natural light coming from the windows and nice view into the hillside with spring blossoming trees. Nothing was visible in the photo.

Color casts

Simply put that is what pollutes the scene’s colors and gives them unnatural look. (Green on the bedsheet)

White Balance

Everything in the world has different white balance values depending on what the light source is what we would like to make neutral color - for example bed sheets. My personal style is using natural light (from the windows) to be the correct white balance and using the lamps as an accent practical lighting. Some Hotel brands have looser guidelines and some do not.

Composition

This one is subjective. I personally despise using wide angle lenses to showcase the whole room. My motto always is “less is more”. To me wide angle lenses are a lazy way of doing things and it makes the subject look proportionally wrong and not appealing. By using tighter lenses I have to stage the room more (move furniture, style the bed, curtains atc.)

Dynamic Range

Now this is what is usually the most seen in the image. When trying to showcase the room - the view is completely lost. When trying to show the view - the room is too dark. Typically nowadays photographers are using flashes to fill this gap. I am not saying it is wrong but sometimes less is more. As mentioned before natural light for me is far superior and gives shape to the objects in the scene - remember, photograph is a 2D representation of a 3D object. What I do when possible to use flash to give me a “blank slate” where I can use natural light to bring the realism back. The last thing that you want is a flat looking room with no shadows.

With all that said - how did I do it in this particular room? The whole photograph took us about an Hour and a half from start to finish. We styled the room, moved furniture, adjusted white balance and changed the light bulbs to my own for more control. You are reading right, we did not leave any stone unturned. This image was quite an extreme when it comes to attention.

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Bathrooms

As with the rooms bathrooms also come in different shapes and sizes but most of them follow similar pattern. Smaller, no windows and GLASS. The problems?

• Composition

• Managing white balance with artifical lighting (no windows)

• REFLECTIONS

Composition

Bathrooms are smaller and therefore more complicated to manuever. Again, my philosophy here is less is more. But showing less I can draw more attention to the materials used in the room and avoiding distracting elements like the toilet for example.

Managing white balance with artifical lighting

Nowadays there are multiple light sources in the room - overhead lights and behind the mirror. The main thing is to determine which ones are the primary.

Reflections

Oh yes, reflections… despite public belief that we can “fix it in post” this one is a tough one to manage right. Lots of glass and lots of chrome means that you have to think twice before commiting to an angle and certain light.

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Restaurant

I could go on and on about different types of scenarios but to keep this article from being long and boring lets adress the last topic of this post. Restaurants, what are the common problems here?

• Composition

• Dynamic Range

• Timing

Composition

There is a fine line between spacious and crowded. One that should not be crossed, my goal here is to showcase the lighting, style of the room and a layout. We ended up shooting 3 images in the space rather than shooting 1 ultra wide photo.

Dynamic Range

Cabinets are too dark, windows are completely lost. Yes the view is not the greatest as we are at the ground floor but I still wanted to keep the detail and blend all the sources together.

Timing

As with all the public places, we want to make it perfect while not disctracting paying customers. In this example I had the hotel for myself as it was being finished at the time, while it being beneficial it also meant that the electricity was going on and off and we had constant fire alarms going. What I do when there are guests coming we are scheduling the photoshoot before the quests arrive and the kitchen can prepare the food a bit more early.

If you are interested in more topics about Hotel Photography do reach out and let me know.

Destination vs. Lifestyle Photography

The difference between lifestyle and destination photography can be confusing for many hotels. Here is some information that might help you understand the difference between these types of photos and how you can use them in your marketing.

Lets look at them closely.

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Lifestyle Photography

Lifestyle photos are shots that focus on the experience and mood that travelers may experience at a hotel. These photos typically capture guests having fun on the beach, relaxing in the pool or enjoying a meal at the hotel restaurant. These types of photos are meant to evoke emotions and give potential guests an idea of the kind of experience they can have at the hotel, and they usually feature people.

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Examples of lifestyle photos:

• Guests enjoying a meal on the restaurant terrace and enjoying the view of the sea

• Family playing games in the pool and having fun together

• Couple walking on the beach holding hands

• A group of friends enjoying cocktails at the pool bar

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Destination Photography

Destination photos focus on the area around the hotel and everything there is to do in the area. These photos can include landmarks, natural beauty and cultural events that are close to the hotel. The goal of destination photography is to show guests the diversity of the surrounding area and what is possible to experience when they choose to stay at the hotel. They are usually taken without people.

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Examples of destination photos:

• Photos of landmarks around the hotel, such as historic buildings or monuments.
  

• Photos of natural beauty near the hotel, such as mountain peaks, waterfalls, beaches, etc.
  

• Photos of cultural events and festivals around the hotel, such as markets, concerts, dance performances, etc.
  

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These photos can also be combined into a single image or collage to give an overall impression of the hotel and its surroundings. It is important to choose high quality, professional photographs that best show the atmosphere of the hotel and its surroundings so that potential guests have the best idea of what to expect during their visit.
In addition to a good photographer, it is an advantage to work with experienced models and stylists. The resulting photos then look better.

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How to use them in marketing

What type of photos you should use in marketing your hotel depends on your target audience and what you want to convey. If your guests are primarily interested in what kind of experiences they can have at your hotel, you can use more lifestyle photos. These photos can be placed on your website, in brochures and other marketing materials.
If, on the other hand, travelers are more interested in what there is to do around the hotel, then more destination photography is appropriate. You can use these photos as part of your presentation of the area and attractions near your hotel.
You can also combine both types of photos to give your marketing materials a comprehensive and inspiring view of your hotel and the surrounding area. Make sure that the photos are professional and of high quality so that potential guests can see all the beauty that your hotel and the surrounding area has to offer.
When taking these photos, it is advisable to consider the target audience and choose models accordingly. when it comes to families, the photos should mostly feature families. Are you targeting a more affluent clientele? Then the age and clothing of the models in the photos should also correspond to this, so that guests can identify with the photos.

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There is no universal number for how many lifestyle and destination photos a hotel should have. The number of photos depends on many factors, such as the size of the hotel, its location and attractions in the area, the target group of guests, and more.
In general, a hotel should have enough photos to provide potential guests with as much information as possible about the hotel and its surroundings. It is recommended that the hotel should have at least 20-30 good quality photographs that best show the atmosphere and appearance of the hotel, its rooms, facilities and more.

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Avoid stock photos. Although it may be tempting to buy stock photos, be cautious.
Feel free to use stock photos as backgrounds for social media material, but it's always better to use your own content on the hotel's website.
For one thing, the photographer will maintain consistency with your photos, they will be 100% your photos and no one else will use them. And you'll be sure that the rights to the photos are yours. So you won't have to deal with photos being stolen and having to download them in the future.
When you take your own photos, you will always have your target audience in mind and the photos will be unique.

However, it is also important to keep in mind that quantity is not always quality. Above all, a hotel should have high quality and professional photos that best showcase its uniqueness and appeal.

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Are you missing destination and lifestyle photos? Let's fix that. Feel free to contact us and we will prepare a concept for you as well.

Should I use Drone for Hotel Presentation?

Choosing to invest in drone photography can bring many benefits. Here are a few reasons why you should consider this form of photography for your hotel.

• A better view of your property: drone photos offer a bird's eye view of your property, allowing you to view its overall design and architecture from a new angle. This type of photography can bring a new level of prestige to your hotel and ensure that your accommodation stands out.

• Greater reach and visibility: drone photos can capture the surrounding landscape and points of interest around your hotel. These photos can be used to promote your accommodation and attract new customers. These photos can be used on your hotel's website, in promotional materials and on social media. Or as a map of the complex, for new clients.
  
  

• Drone photos are very aesthetically pleasing: drone photos are very attractive to the eye and can capture your property in a way that cannot be achieved by other photography methods. These photos can add an extra level of elegance.
  
  

• Enhanced Presentations: drone photos can be used as part of your marketing plan and help you express exactly what you want to show customers. These photos can help you get more bookings and increase your revenue.
  

Go for it

As you can see, there are many reasons why you should consider drone photography for your hotel. If you want to improve the presentation of your hotel and show it from a different perspective, investing in this form of photography could be very useful.

Of course, there are also reasons why you might not want to photograph your hotel from a drone:

• Unavailability: if your hotel is located in an area where drone photography is not allowed or restricted, you cannot use this form of photography. It is important to find out if drone photography is allowed in the area of your hotel before you decide to invest in this form of photography. However, your chosen photographer will tell you this before the actual shoot.

• Weather: drone photography is weather dependent and may be limited by adverse weather conditions such as high winds, rain or snow. If you have a specific date when you need to have your photos done, it's important to consider whether the weather could affect your plans.

• Space: drone photography is very limited by the spaces where the drone can be safely operated. If your hotel is located in an area with many trees, tall buildings, or other obstacles, photographing from a drone may be difficult or even impossible.

• Unsightly surroundings. If you know there is a construction site or highway around your hotel, then consider whether it's a good idea to show such things. If you are unsure of the merits of these photos then consult a photographer.
  These reasons show that drone photography is not a suitable solution for everyone. It is important to consider your individual needs and circumstances.

What to look out for?

Make sure the photographer is an approved drone pilot (has a license to fly). For more complex projects and in built-up areas, it's always best to check local rules and apply for permission to fly. The drone pilot or photographer can arrange all of this.

Don't limit yourself to just photos and videos of the hotel.

Drone photos and videos show a different point of view, so don't limit yourself to just hotel photos, but don't be afraid to use it in unconventional ways. For example, destination photos that show the surroundings. But also for lifestyle photos and videos. Such as views of swimmers in the pool or on the beach.

In these ways, you can use drone photos of your hotel to help you attract more guests and improve awareness of your hotel.
If we've inspired you to take drone photos then feel free to contact us and we can come up with photos for you.

Hotel Photography Trends: What's New and What's Next in Hospitality Photography

As the hotel industry evolves, so do trends in hotel photography. With the rise of social media and the growing importance of visual storytelling, hotel and resorts are placing more emphasis on quality photography to attract and engage potential guests. Here are some of the latest hotel photography trends to watch:

    Authenticity and storytelling: One of the biggest trends in hotel photography is the emphasis on authentic, narrative-based visuals. Instead of staged, static photos, hotels are now looking for more dynamic, story-based images that capture the essence of their brand and offer insight into the guest experience. This can include shots of guests interacting with hotel amenities or candid shots of employees doing their daily work.

    Lifestyle photography: Another trend in hotel photography is the use of lifestyle images to convey the unique atmosphere and mood of the hotel. This could be shots of guests lounging by the pool, enjoying a meal in the hotel restaurant, or exploring the local area. Lifestyle photography can help hotels create a more aspirational, emotional connection with potential guests and set themselves apart from the competition.

    Aerial and drone photography: aerial and drone photography is becoming increasingly popular in hotel photography as it offers a unique perspective of the hotel and its surroundings. Aerial shots can highlight the hotel's location and proximity to local attractions, while drone shots can provide a bird's eye view of the hotel and show its size and layout.

    With the growing importance of sustainability and environmental responsibility, many hotels are looking for ways to showcase their green initiatives and environmental friendliness through photography. This can include images of the hotel's eco-friendly amenities, such as solar panels or green roofs, or photos of local conservation efforts and community involvement.

Some of the hottest trends in hospitality photography today include:

1. Minimalist compositions: less is often more when it comes to photographing hotel rooms and other spaces. Simple, clean compositions can be very effective in conveying the stylishness and sophistication of your property.

2. Short videos, not just for social media.

If you're like most hotel and resort photographers, you're always looking for new ways to differentiate yourself from the competition and attract more clients. And one way to do that is by creating short videos of your hotel or resort that can be used on social media platforms like YouTube and Instagram.

3. Bold color schemes: bright, vibrant colors are in vogue.

 If your property has any colorful elements (such as bold artwork or brightly painted walls), show them off in your photo.

4. Local landmarks: Many travelers want to see photos of local landmarks and attractions when considering a vacation destination. If your hotel or resort is located near some famous landmarks, be sure to include them in your photo gallery.

5. Aerial photos: this is a great way to show the layout and location of your facility. If you're not comfortable using a drone yourself, consider hiring a professional photographer who specializes in this type of shot.

6. People having fun: Last but not least, don't forget to take a few shots of people having fun in your facility! Guests should be able to see themselves relaxing by the pool

Since hotel photography is constantly evolving, it's important for hotels and photographers to keep up with the latest trends and techniques. By embracing these trends and experimenting with new approaches, hotels can create compelling and eye-catching visuals that help them stand out in a crowded marketplace.

Hotel photography is an important tool for creating beautiful visuals to promote your hotel and resort. By following the right trends, you can create stunning photos that capture the unique experience of your destination. When it comes to creating content that engages potential guests and encourages more bookings, there are endless possibilities - from using aerial perspectives to capturing moments of joy in a resort setting. By keeping up with the latest trends in hospitality photography, you'll be able to create compelling images for your establishment that won't be easily forgotten.

The ROI of Professional Hotel Photography: Why it's Worth the Investment for Your Hotel Brand

It's essential for a hotel brand to have a strong visual identity that resonates with your target audience. One of the most effective ways to achieve this is through high-quality professional hotel photography. However, many hotel brands are hesitant to invest in professional photography due to cost and ROI concerns. In this article, we'll explore why it pays to invest in professional hotel photography and how it can deliver tangible business results.

If you manage a hotel, then you know that quality photography is essential to attracting guests. But you may not realize that professional hotel photography can actually help you boost your bottom line. That's right - with the right photographer, your investment will pay off in the form of increased bookings and higher revenue.

So how does it work? Professional hotel photographers have the experience and expertise to capture your hotel in the best possible light. They know how to highlight the unique features that make your hotel stand out above the competition. And they can even help you showcase your rooms and amenities in new and innovative ways.

Hotel Kings Court

Find out how to find a photographer to be a true professional and deliver what you envision here in this article.

The result is photos that catch the eye and get potential guests to book a stay at your hotel. But don't just take our word for it - studies have shown that hotels with professional photography experience an average 20% increase in bookings. So if you want to boost your business, it's time to invest in professional hotel photography.

    Stand out in a crowded market

The hospitality industry is highly competitive and it's more important than ever to stand out in the crowd. Professional hotel photography can help you achieve this by creating a visual identity that sets your brand apart. By presenting your property in the best light, you can make a lasting impression on potential guests and increase the likelihood that they will choose your hotel over your competitors.

For inspiration on what to have photographed, click here.

    Increase the number of direct bookings

In today's digital age, having a strong online presence is essential. Professional hotel photography can help you achieve this by creating a visually engaging website that captures the essence of your brand. By showcasing high-quality photos of your accommodation, amenities, and guest experience, you can increase the likelihood that visitors will book directly on your website rather than on third-party sites. This can help you reduce commission costs and increase profitability.

    Encourage social media engagement

Social media is a powerful tool for hotel brands and quality photography is essential to increase engagement on these platforms. By sharing visually stunning images and short videos from your establishment, you can increase the likelihood that followers will like, comment and share your content. This can help you reach a wider audience and increase brand awareness.

    Increase revenue

Ultimately, the return on investment for professional hotel photography is based on revenue. By investing in high-quality photography, you can increase the likelihood that potential guests will choose your hotel, book directly on your website, and share your content on social media. This can help you increase occupancy, boost the average daily rate (ADR), and ultimately grow revenue.

ROI: Measuring the results of professional hotel photography

As a hotelier, you're always looking for new ways to increase your ROI. And when it comes to professional hotel photography, you can definitely see the results of your investment!

Augustine, A Luxury Collection Hotel

Here are a few ways professional hotel photography can help increase your ROI:

1. Boost your online presence - Having professional photos of your hotel will make your website and online listings look more upscale and inviting, which will help attract more visitors.

2. Helps you stand out from the competition - With so many hotels competing for attention online, high-quality photos can help you stand out from the crowd and attract potential guests.

3. Increases bookings and revenue - Professional hotel photography has been proven to increase bookings and revenue by up to 20-25%

4. Improves your brand image - High-quality photography will show your hotel in the best light and help improve your overall brand image.

5. Increases social media engagement - People love to share beautiful photos on social media, so professionally taken images of your hotel are sure to get people talking (and sharing).

How to maximize your return on investment in professional hotel photography

The return on investment (ROI) from professional hotel photography isn't always easy to figure out. However, there are certain things you can do to maximize your ROI.

1. Make sure your photos are of high quality. It may seem like a given, but it's important to ensure that the photos are clear and well-lit. Poor-quality photos will not only put off potential guests but will also reflect poorly on your hotel.

2. Use different photos. Don't just use one or two photos of your hotel - use a variety of shots that show different aspects of your establishment. Potential guests want to see what your hotel looks like inside and out, so be sure to include both types of shots in your photo gallery.

3. Use different types of media. In addition to traditional photos, consider using cinemagraphs or videos so potential guests can really get a feel for your hotel. These types of multimedia can be very helpful in increasing conversion rates.

4. Keep photos updated: Make sure to update your photo gallery regularly, especially if you are making changes to the property or renovating guest rooms. Outdated photos will result in nothing but frustration for potential guests who are trying to get an idea of what your hotel currently looks like.

The lifespan of quality photos is anything between 5-10 years, but it depends on the hotel's modifications.

Marriott Hotel

In conclusion, professional hotel photography is a meaningful investment that can help your brand stand out in a crowded marketplace, increase direct bookings, boost social media engagement, and increase revenue. By working with an experienced photographer who understands the unique needs of the hotel industry, you can create a visual identity that will resonate with your target audience and deliver tangible business results.

How to properly do Social Media Content for a Hotel

Hoteliers are not only trying to attract attention to their accommodation on their websites. Unfortunately, a simple photo or a short video is not enough to do this today. But the truth is that a lot of people struggle with social media and content on websites in general and take it as a necessary evil. How do you ensure an influx of customers and how do you make content? Photographs and videos will do the trick, you just need to know which ones to choose to make them as engaging as possible.

Nowadays, photos alone are not enough

The Pantheon

Image captured for Six Senses Rome

Whether you opt for a professional photographer or choose a friend who only does photography in their spare time, you need to think about the need to keep one style in mind at all times when it comes to websites and social media. It is the unification of graphic design that can help a lot in finding new customers. Photographs can be edited in various computer programs, but you can easily handle them already on your smartphone and you can add content to your networks at any time.

With the right photos, you can not only achieve an influx of new customers, but they will be happy to come back to you repeatedly and their satisfaction will be another reference for the hotel. On your website, offer not only the rooms themselves but also refreshments, wellness and other services that people will appreciate. Are you targeting a specific group of people? Point your photos in that direction. Offer them the best of what you have already through social media.

Piazza Navona

Image captured for Six Senses Rome

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It's a good idea to plan everything

Before the actual shoot, plan how much time you want to devote to the shoot, make sure you have chosen a quality photographer or have the equipment yourself to ensure a great result. And remember that nowadays, photos are not enough, but people love short videos where they can see the reality, and they also like to look "behind the scenes", which means you can post even unsuccessful or funny shots.

But keep the editing moderate, because people should see the hotel and its facilities as they really are. The key to a good photo or video is good lighting. Another factor that affects the quality of the image is spatial awareness. You need to know where to put the camera, what furniture will be appropriate to show and what you'd better tidy up so that nothing unnecessarily interferes with the room review experience.

In addition to the actual hotel, rooms or spa offerings, it's also a good idea to have photos taken of restaurants, food or interesting markets taking place in the area. People come primarily for experiences, and the more you serve them, the better. Give them interesting tips about the area, ask them if they prefer cycling or taking the train or bus. In terms of networking content, you can play around with photos and put together a video with something for everyone.

Give your potential customers something they won't find elsewhere. Offer them places that aren't visited as much, tell them about local traditions.

View to the Colosseum

Image captured for Six Senses Rome

Food at the local market

Image captured for Six Senses Rome

So what kind of posts to put on the nets? Here are some tips:

• Photos of breakfast buffets are popular - show interested guests what goodies are prepared for room guests.

• Show them something behind the scenes in the kitchen, for example - the work of a chef will be very interesting not only for those who have cooking experience

• Offer them tips for excursions, whether in summer or winter

• Show the hotel room to prospective guests and take a photo so they can see the view - sunrises or sunsets are beautiful

• Gentlemen will find it useful to know where to go for a good drink, ladies will be interested in the most beautiful boutique

• For history lovers, you can offer, for example, older castles, castles or monuments in the area

• Do people come to you not only for the weekend but also for longer stays? Offer them an itinerary they can easily follow and at the same time get to know the greatest beauties of the place

• Let them read testimonials that will give them a great feeling of having made the right choice

• Hotel guests can watch the sunset not only from their room, but also from elevated spots you can easily guide them to

• You can also offer them a great competition after their stay with you, asking questions related to your hotel

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Whether you choose a professional photographer or take photos and create social media content yourself is up to you. But once you decide it's good to stay consistent.

If you need help with your photo shoot, don't hesitate to contact us.