Jiří Lízler Jiří Lízler

The Art of Hotel Photography: Capturing Unique Experiences

Discover the essential role of a hotel photographer in marketing. Learn how specialized hotel photography captures unique selling points, enhances guest experiences, and boosts your hotel’s appeal. Ideal for marketing managers in the hospitality industry.

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Jiří Lízler Jiří Lízler

Trends in the Hotel Industry and Photography for 2024

As March arrives, we have decided to bring you closer to the key photography trends that are crucial in hotel photography for the year. We will introduce you to the emerging trends in the hospitality industry that are important to capture in hotel presentations.

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Jiří Lízler Jiří Lízler

How to Properly Prepare a Hotel Bed for Photography

When it comes to showcasing hotel rooms on websites, social media, or printed materials, a well-prepared bed in photographs can play a crucial role. A tastefully and professionally arranged bed, especially one that is clean and adorned with plump pillows, can captivate potential guests and arouse the desire to visit your hotel and lay in such a bed. Here are several important tips on how to properly prepare a bed for photography and achieve perfect shots.

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Jiří Lízler Jiří Lízler

What is Hotel Photography

Over my photography career, I was very lucky to have found what drives me, I love solving problems, I love travelling and I love challenges. Hotel photography is the perfect combination for me.

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Jiří Lízler Jiří Lízler

Destination vs. Lifestyle Photography

The difference between lifestyle and destination photography can be confusing for many hotels. Here is some information that might help you understand the difference between these types of photos and how you can use them in your marketing. Lets look at them closely.

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Jiří Lízler Jiří Lízler

Hotel Photography Trends: What's New and What's Next in Hospitality Photography

As the hospitality industry continues to evolve, so too do the trends in hotel photography. With the rise of social media and the increasing importance of visual storytelling, hotels and resorts are placing a greater emphasis on high-quality photography and short videos to attract and engage potential guests. One of the biggest trends in hotel photography is the emphasis on authentic, narrative-driven visuals. Instead of staged, static photos, hotels are now looking for more dynamic, storytelling images that capture the essence of their brand and offer a glimpse into the guest experience.

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Jiří Lízler Jiří Lízler

The ROI of Professional Hotel Photography: Why it's Worth the Investment for Your Hotel Brand

As a hotel brand, it's essential to have a strong visual identity that resonates with your target audience. While there are many ways to achieve this, one of the most effective is through professional hotel photography. By investing in high-quality photos and short videos, you can create a visual identity that sets your brand apart and drives tangible business results.

In this article, we'll explore the ROI of professional hotel photography and why it's worth the investment for your hotel brand. From increasing direct bookings to driving social media engagement, we'll delve into the many ways that high-quality visuals can help you stand out in a crowded marketplace and boost revenue growth.

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Jiří Lízler Jiří Lízler

How to properly do Social Media Content for a Hotel

Hoteliers are not only trying to attract attention to their accommodation on their websites. Unfortunately, a simple photo or a short video is not enough to do this today. But the truth is that a lot of people struggle with social media and content on websites in general and take it as a necessary evil. How do you ensure an influx of customers and how do you make content? Photographs and videos will do the trick, you just need to know which ones to choose to make them as engaging as possible.

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