Why is it worth investing in a professional portrait?
You can only make a first impression once, not only in a face-to-face meeting, but also in the online world.
How you present yourself builds your personal brand, and not just when you post a resume, prepare a profile on linked-in, or present yourself as a business on the web, or reach out to voters on a billboard.
In today's online age full of influencers, more and more people are realizing this fact. Nowadays, many times we only see ourselves online, and it's photos that help us gain trust.
High quality, clean and professional photography not only represents you but also your company.
A portrait is like your logo, and that's why you should take the care and time you put into finding the right photographer.
A portrait photographer should not only be proficient in technique, lighting, but also a skilled psychologist who can put you at ease and coach you to the desired expression.
Yes you can take a selfie or ask a friend to take your picture. But it's always how much work and time you put in that will pay off.
Photography isn't about making a sale, it's about presenting you and selling you.
That's why it's not just about the photo, it's about expression, body position, lighting, background and clothing.
Ten minutes is not enough
Ten minutes is not enough to build trust and remove the fear of taking a photo and getting a quality output. It is recommended to complete a shoot of 2-3 hours. This is where you get used to the camera and the lights. It's time to change clothes, lighting style and background to get the best quality result. A large part of it is the coaching itself. Summarising and selecting the best bits is integral, so that when the photos are delivered you know exactly what you're getting and you get the highest quality.
Jaroslav Beck - Musical composer
How you want to present yourself
The first question should be how you want to present yourself. That's why we go over several expressions, clothing and backgrounds and lighting styles with our clients. And everything has an impact.
As a basic expression you should have what is called an approachable business expression where you can have a slight smile. Then you don't have to be afraid to put that photo in a magazine or on a billboard. In addition, it is recommended to have this expression in both business and leisure wear. And then comes the variation of smiles from more open to conservative.
Imagine several thousand people a day judging you by your profile picture. Do you really want to present yourself with a vacation photo in a swimsuit?
What styles of photos are appropriate for you?
Headshot - portrait only, here the emphasis is on expression. Clothes, attitude and background do not play a big role.
Martin Jaroš - Marketing Specialist
Portrait - a wider photograph that also shows part of the body, up to about the waist. Here you can also influence the impression by using your posture and clothing.
Jirka Král - Influencer
Stylized Portrait - If you are in a certain area of business, it is possible to reflect that in your photography. Usually this style of photo is not suitable as a profile photo, but it is suitable for social media and magazines where you want to show a different, more approachable side of yourself.
Dominika Býmová - Actor
Environmental portrait - Or a portrait in the environment. The only time you are photographed in your "natural environment" This means that if you are a business owner, you are photographed in offices, production areas, or outdoors. The use is mainly for the web, social media and magazines.
Lukáš Poláček - tattoo artist
Let yourself be guided, but say what you expect.
To get the best result, it's a good idea to let the photographer know in advance where you'll be placing the photos and what the overall impression should be. The photographer should recommend a style and everything else based on this information.
We place great emphasis on coaching the person being photographed. No one is born a model, but with the right guidance you can become one.
And with a gentle approach you will stop being afraid of the shoot. And from now on, you will always be a star in front of the camera.
So investing in portrait photography should be one of the things you should not take lightly. A good quality portrait makes you look more impressive and professional in the eyes of recruiters and future employers, and brings confidence in your abilities. A portrait is an investment that will bring you much more money later than the initial deposit.
Look at your becoming portrait and critically tell yourself, if you were on the other side would you be confident?
If you are interested in a consultation or new photographs please don't hesitate to get in touch.
