As the hotel industry evolves, so do trends in hotel photography. With the rise of social media and the growing importance of visual storytelling, hotel and resorts are placing more emphasis on quality photography to attract and engage potential guests. Here are some of the latest hotel photography trends to watch:
Authenticity and storytelling: One of the biggest trends in hotel photography is the emphasis on authentic, narrative-based visuals. Instead of staged, static photos, hotels are now looking for more dynamic, story-based images that capture the essence of their brand and offer insight into the guest experience. This can include shots of guests interacting with hotel amenities or candid shots of employees doing their daily work.
Lifestyle photography: Another trend in hotel photography is the use of lifestyle images to convey the unique atmosphere and mood of the hotel. This could be shots of guests lounging by the pool, enjoying a meal in the hotel restaurant, or exploring the local area. Lifestyle photography can help hotels create a more aspirational, emotional connection with potential guests and set themselves apart from the competition.
Aerial and drone photography: aerial and drone photography is becoming increasingly popular in hotel photography as it offers a unique perspective of the hotel and its surroundings. Aerial shots can highlight the hotel's location and proximity to local attractions, while drone shots can provide a bird's eye view of the hotel and show its size and layout.
With the growing importance of sustainability and environmental responsibility, many hotels are looking for ways to showcase their green initiatives and environmental friendliness through photography. This can include images of the hotel's eco-friendly amenities, such as solar panels or green roofs, or photos of local conservation efforts and community involvement.
Some of the hottest trends in hospitality photography today include:
1. Minimalist compositions: less is often more when it comes to photographing hotel rooms and other spaces. Simple, clean compositions can be very effective in conveying the stylishness and sophistication of your property.
2. Short videos, not just for social media.
If you're like most hotel and resort photographers, you're always looking for new ways to differentiate yourself from the competition and attract more clients. And one way to do that is by creating short videos of your hotel or resort that can be used on social media platforms like YouTube and Instagram.
3. Bold color schemes: bright, vibrant colors are in vogue.
If your property has any colorful elements (such as bold artwork or brightly painted walls), show them off in your photo.
4. Local landmarks: Many travelers want to see photos of local landmarks and attractions when considering a vacation destination. If your hotel or resort is located near some famous landmarks, be sure to include them in your photo gallery.
5. Aerial photos: this is a great way to show the layout and location of your facility. If you're not comfortable using a drone yourself, consider hiring a professional photographer who specializes in this type of shot.
6. People having fun: Last but not least, don't forget to take a few shots of people having fun in your facility! Guests should be able to see themselves relaxing by the pool
Since hotel photography is constantly evolving, it's important for hotels and photographers to keep up with the latest trends and techniques. By embracing these trends and experimenting with new approaches, hotels can create compelling and eye-catching visuals that help them stand out in a crowded marketplace.
Hotel photography is an important tool for creating beautiful visuals to promote your hotel and resort. By following the right trends, you can create stunning photos that capture the unique experience of your destination. When it comes to creating content that engages potential guests and encourages more bookings, there are endless possibilities - from using aerial perspectives to capturing moments of joy in a resort setting. By keeping up with the latest trends in hospitality photography, you'll be able to create compelling images for your establishment that won't be easily forgotten.