In the competitive world of hospitality, the visual representation of a hotel can make all the difference. While lifestyle photography is gaining popularity as a way to showcase hotels and their surrounding destinations, it's crucial to first establish a strong foundation with high-quality interior, exterior, and food photography. Only after these essential elements are in place should hotels turn their attention to lifestyle shots that capture the essence of their brand and appeal to their target audience.
Understanding Your Target Audience
Before diving into lifestyle photography, hotels must take the time to thoroughly understand their target demographic. Who are you trying to attract? What emotions and experiences do you want to convey? What do i need to sell? Answering these questions will guide the selection of locations, models, and overall styling for the shoot.
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Choosing the Right Models
The choice of models can significantly impact the effectiveness of lifestyle photography. Many hotels attempt to use their staff as models in promotional photos, but this approach often falls short. Employees may lack the necessary training and experience in front of the camera, which can result in unflattering images that do not resonate with potential guests. Instead, consider hiring professional models who can embody the lifestyle and vibe that the hotel wishes to project. When selecting models, it's important to consider not only their appearance but also their age and other relevant criteria that align with your target audience. Additionally, don't forget to obtain model releases, which are essential for legal purposes and ensure that you have the right to use the images in your marketing materials.
Styling and Makeup
Just as important as the models themselves is the styling and makeup. The clothing and overall look should align with the target audience's preferences and lifestyle. For instance, a luxury hotel may require elegant attire that reflects sophistication, while a boutique hotel might benefit from a more relaxed and trendy style. It's beneficial for stylists to review any available brand guidelines to ensure consistency with the hotel's image. Additionally, selecting a stylist based on their experience with similar projects can greatly enhance the success of the shoot. Collaborating with a professional stylist can ensure that the wardrobe enhances the overall vision of the shoot.
What is the difference between shooting lifestyle photography in a resort in the Caribbean and in the centre of a city? Check out the two different projects here you can compare shooting lifestyle photos in the city centre for the JW Marriott Absheron Baku and for the Terra Chula Resort on the island in the Caribbean.
Selecting the Right Photographer
When it comes to choosing a photographer, it's essential to find someone whose style aligns with your vision. Review their portfolio carefully; it should reflect the aesthetics and mood you want to convey. Remember, if you appreciate a photographer's work, you must trust that they will capture your hotel in a similar light.
The Scout Day
A crucial step in the process is the scout day with your photographer. This preliminary meeting allows you to showcase the selected locations and discuss the timeline for the shoot. It’s an opportunity to communicate your vision and expectations clearly, ensuring that everyone is on the same page.
Timing is Everything
If your photoshoot takes place within the hotel, it's important to consider the timing carefully. Schedule shoots during times that minimize disruption to guests, or even consider temporarily closing certain areas to ensure a smooth experience. The goal is to create stunning images without disturbing the ambiance and comfort of your guests.
In summary, while lifestyle photography is an invaluable tool for promoting hotels, it should not overshadow the necessity of high-quality architectural photography. By understanding your target audience, choosing the right models, and collaborating closely with your photographer, you can create compelling visual content that resonates with potential guests. With thoughtful planning and execution, lifestyle photography can elevate your hotel’s marketing and help attract the clientele you desire.