Hoteliers are not only trying to attract attention to their accommodation on their websites. Unfortunately, a simple photo or a short video is not enough to do this today. But the truth is that a lot of people struggle with social media and content on websites in general and take it as a necessary evil. How do you ensure an influx of customers and how do you make content? Photographs and videos will do the trick, you just need to know which ones to choose to make them as engaging as possible.
Nowadays, photos alone are not enough
The Pantheon
Image captured for Six Senses Rome
Whether you opt for a professional photographer or choose a friend who only does photography in their spare time, you need to think about the need to keep one style in mind at all times when it comes to websites and social media. It is the unification of graphic design that can help a lot in finding new customers. Photographs can be edited in various computer programs, but you can easily handle them already on your smartphone and you can add content to your networks at any time.
With the right photos, you can not only achieve an influx of new customers, but they will be happy to come back to you repeatedly and their satisfaction will be another reference for the hotel. On your website, offer not only the rooms themselves but also refreshments, wellness and other services that people will appreciate. Are you targeting a specific group of people? Point your photos in that direction. Offer them the best of what you have already through social media.
Piazza Navona
Image captured for Six Senses Rome
It's a good idea to plan everything
Before the actual shoot, plan how much time you want to devote to the shoot, make sure you have chosen a quality photographer or have the equipment yourself to ensure a great result. And remember that nowadays, photos are not enough, but people love short videos where they can see the reality, and they also like to look "behind the scenes", which means you can post even unsuccessful or funny shots.
But keep the editing moderate, because people should see the hotel and its facilities as they really are. The key to a good photo or video is good lighting. Another factor that affects the quality of the image is spatial awareness. You need to know where to put the camera, what furniture will be appropriate to show and what you'd better tidy up so that nothing unnecessarily interferes with the room review experience.
In addition to the actual hotel, rooms or spa offerings, it's also a good idea to have photos taken of restaurants, food or interesting markets taking place in the area. People come primarily for experiences, and the more you serve them, the better. Give them interesting tips about the area, ask them if they prefer cycling or taking the train or bus. In terms of networking content, you can play around with photos and put together a video with something for everyone.
Give your potential customers something they won't find elsewhere. Offer them places that aren't visited as much, tell them about local traditions.
View to the Colosseum
Image captured for Six Senses Rome
Food at the local market
Image captured for Six Senses Rome
So what kind of posts to put on the nets? Here are some tips:
Photos of breakfast buffets are popular - show interested guests what goodies are prepared for room guests.
Show them something behind the scenes in the kitchen, for example - the work of a chef will be very interesting not only for those who have cooking experience
Offer them tips for excursions, whether in summer or winter
Show the hotel room to prospective guests and take a photo so they can see the view - sunrises or sunsets are beautiful
Gentlemen will find it useful to know where to go for a good drink, ladies will be interested in the most beautiful boutique
For history lovers, you can offer, for example, older castles, castles or monuments in the area
Do people come to you not only for the weekend but also for longer stays? Offer them an itinerary they can easily follow and at the same time get to know the greatest beauties of the place
Let them read testimonials that will give them a great feeling of having made the right choice
Hotel guests can watch the sunset not only from their room, but also from elevated spots you can easily guide them to
You can also offer them a great competition after their stay with you, asking questions related to your hotel
Whether you choose a professional photographer or take photos and create social media content yourself is up to you. But once you decide it's good to stay consistent.
If you need help with your photo shoot, don't hesitate to contact us.