Cinemapraph - a hybrid multimedia
Cinemagraph is more of a hybrid multimedia that combines the best of video and photography into one shot. While most of the photography is static, some parts move. Compared to video, high visual quality can be achieved at low production costs. Moreover, this way of visual presentation is less conventional, so it attracts the attention of the audience much better.
Cinemagraph is used to highlight a given moment by looping the moving part of the photograph in continuous motion. Social networks are going against this trend by ''looping'' both videos and these moving images.
Wherever cinemagraphs can be used:
In digital
On the web, landing pages and blogs
On social media
OOH (city lights, billboards)
Cinemagraph is not a video of photographs.
A huge advantage of the cinemagraph is that it can be used in any industry, you just have to use your imagination. Cinemagraph allows us to tell a story in seconds. The model's hair can be flowing, or the clothes on her. Bubbles can circulate in a glass, the wheels of a car can spin and so on.
A cinemagraph is not a video of a photograph, it's a photo in which a certain part moves. That's why they're so popular.
Clients are advised to take into account the possibility of preparing a cinemagraph when shooting commercial photographs. You will save time and money and get an eyecatcher at the same time. Extra contact is always useful. Not every photographer creates cinemagraphs, so it's a good idea to look for someone who has experience with cinemagraphs. It's easier to create a video from photos as opposed to a cinemagraph.
Due to its affordability, cinemagraphs have long been the preserve of multinationals and can be afforded by anyone.
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