Bohemian Switzerland - β€œWe miss people” Campaign

Art Direction: Miroslav Kokta, Jiri Lizler

Photography: Jiri Lizler

CG: Ivan Hryhorjuk

Retouching: Jiri Lizler, Paulo Sampaio

Illustration: Adela Stopka

Creating 6 scenarios in less than 30 days - From the inception to the release

β€œI hate traditional tourism photographs, I have to push the idea of visiting places further.” That was the voice in my head the whole time.

As most of you probably know, Bohemian Switzerland has been recently struck by wildfires which halted almost all of the tourism in the area. I was approached by the non profit organization to execute a campaign which we gave a nickname - We are Missing people ( Pun intended in the photos ). This campaign was a dream come true, it stretched my creative muscles, organization and I got to work with some amazing talent.


The Visuals


A beautifully designed luxury swing in a natural setting with a stunning view, perfect for relaxation.
A stylishly designed hotel room featuring a comfortable bed and elegant decor.
A rich hotel breakfast with fresh pastries, fruit, and coffee, elegantly served on a table.
Guests enjoying an authentic cultural experience in a beautiful natural setting.
A high-end glamping tent surrounded by nature, ideal for a stylish outdoor stay.
An exclusive wellness retreat set in a natural environment, perfect for relaxation and rejuvenation.

Behind the Scenes


We knew that due to the weather conditions in Autumn, we had to be nimble. Weather forecast proved to be unreliable to say the least. This involved sometimes multiple trips to the location with initial scouting being done only days/hours before the actual shoot.

 
A beautifully crafted wooden swing hanging between trees, a perfect spot for relaxation in the forest.
A peaceful wellness retreat with a relaxing atmosphere and natural elements.

 
behind the scenes of campagne photoshoot
scout photo of sunrise
bathtub preparation fot photoshoot photo with assistant by jiri lizler
behind the scenes of photoshoot jiri lizer
 

The Build-up


A step-by-step process of building a beautifully designed wooden swing in nature.A step-by-step process of building a beautifully designed wooden swing in nature.
A timelapse showing the construction of a luxurious wellness space.